Rete Bibliotecaria della Provincia di Como

Abstract: Elio Fiorucci is not simply a stylist but rather an entire world - an optimistic, adventurous, sexy, hyper-colourful world - that helped upset the very idea of fashion, pushing its limits into heterogeneous contexts. He is a gentle revolutionary, a unique mixture of Walt Disney and Marco Polo, capable of anticipating trends, ready to stack the shelves of his cult stores with the spirit of the time, in an ironic and scintillating manner. A trailblazer in theatralisation and in viral communication, he is a guru of fusion imagery who applied the motto I don't create, I copy. He has always gone beyond the original model of reference, thanks to a skilful mix of nostalgia, eroticism and high-tech textile technologies, in a range of pastel and fluorescent colours. From the late 1960s onwards, he has constantly found himself at the heart of current trends, from the hippie folk style to disco glam, from hip hop graffiti to environmentalist vintage. An exceptional talent scout, he founded his strength on change rather than on continuity, giving room to creativity and experimentation to innovate the market. Through his creations, the present book highlights the communicative aspect of his way of making fashion. The astonishing list of his collaborations (and discoveries) includes names such as Jean-Paul Gaultier, Vivienne Westwood, Madonna, Andy Warhol, Jean-Michel Basquiat, Oliviero Toscani, Antonio Lopez, Keith Haring, Ettore Sottsass, Archizoom, and John Cage.